task 4 feedback and review

risk assessment

feedback from my advert

script drafting

Advert duration:16 seconds

Scene one - wide shot
Scene duration: 2 seconds
Actor dancing set choreography looking tired

Scene two- close up
Scene duration: four seconds
Actors shoes and the product in the shot  and the product  is being lifted from the floor

Scene three- close up
Scene duration: five seconds
Actors shoes still in the shot and the product is being placed back on the floor

Scene four- wide shot
Scene duration:five seconds
Actor dance set choreography looking energized

Scene five
Scene duration:three seconds
The company logo appears and a non-diegetic voice over says "Evian love young"

prop/costume/make-up list

This advert uses the products as a prop which is a bottle of Evian water. The actor does not wear any make up because we want the audience to see that the advert is promoting natural things such as the water so that is why the actor does not wear make-up and the costume the actor will wear black dance clothing because the actor is meant to be a dancer.

lighting test shoots

shot list

For my advert I will only be using two shots. the two shots that I will be using are a wide shot and a close up. The wide shot will be used for when the actor is dancing this is so that the audience can see the whole of the dancer and it is the main purpose of the advert. Close up shots will be used to focus on the product which is the main reason for the advert, it is to show the audience that you are only at your best hydrated and that is what Evian does.

The wide shots will be used in scenes one, two and five focusing on the actor, the close ups will be used in scenes three and four focusing on the product.

storyboard

task 1a planning portfolio

case study of three advert

Advert 1

The Evian water advert is entertaining and promotional. The advert is entertaining because is shows people as babies and the dance this is also persuasive because the advert is connoting that if you drink Evian you will stay young. It is also promotional because it shows the logo in the advert and it will be memorable because of its choice of advertising. The target audience is all ages because it shows grown-ups as well as babies meaning the advert is family friendly.

Advert 2

The Buxton advert is entertaining and persuasive. It is entertaining because it is showing old men acting younger than what they are this is also a persuasive technique because it shows the audience that if they drink this water they will feel energetic and powerful at any age. The target audience is an older audience because if the actors used.

Advert 3

The Volvic advert is entertaining because is used animals and they are doing things animals wouldn't normally do. The advert is also promotes the product well and it is a memorable advert. The target audience for the advert is people of all ages as well as children.

advert analysis

Advert 1-https://www.youtube.com/watch?v=8-p0CxW87pg

The setting for this advert is in a city, from the surroundings and the weather it is indicated to be New York. The props are a car mirror, a large window of reflective glass and a dog. The costumes for this advert are casual clothing and the make-up is natural.

The framing for this advert starts off as a wide shot showing the landscape, then to a close up. These two shots vary throughout the whole of the advert to show what is happening and each person’s reaction to it. The camera is always at an eye line angle. The effects used are showing the people as babies to connote that drinking Evian keeps you young.

The sound used is normal background noise such as cars and footsteps but when the man sees his reflection and he is a baby the non-diegetic music. At the end of the video the Evian logo appears on screen and a non-diegetic voice-over says the company slogan which is “Evian live young”.  The sound start off calm, when the first person sees his reflection the non-diegetic music starts to play adding excitement to the advert, then as the voice over speaks the atmosphere becomes calm again.

The cuts for the advert changes every 10 seconds showing different people dancing then their baby reflection. The cuts also adds energy and excitement to the advert.

Advert 2- https://www.youtube.com/watch?v=uvORxhdyZV8

The setting for this advert is a golf course, this is indicted from the style of the building and the location. The props used in this advert are Buxton water and bowling balls. The actors are not wearing make-up and the costumes they are wearing are modern day golf clothes.

The framing used for the advert are wide, medium and close up, these shots vary throughout the advert showing the main actors and then the reaction from the other actors. The editing techniques used are a blur when one of the men wins a point but you can still see them in the background celebrating.

The sound starts with the cars wheels on the road, then as the main actors step out of the car non-diegetic music fades in slowly, this is showing the confidence of the old men. It also connotes that the water makes you feel energetic and powerful no matter how old you are, this is also shown when one of the men say “let’s do this”.

The cuts used change every five seconds, the rhythm of these shots keep the audience engaged for the short duration of time, the non-diegetic music escalades adding excitement to the advert.

Advert 3- https://www.youtube.com/watch?v=lh2M_7Pn428

The setting for this advert is in a large grass land near a volcano, which is shown in the background throughout. The props used are two bottles of Volvic fruit water. The costumes are casual clothing and the woman is advert.

The framing for the advert ranges from wide to close up showing the audience that Volvic is natural and also it shows animals such as squirrels and hedgehogs with fruit which appeals to younger viewers. The effects used are a green screen for the landscape and also the animals are added in.

The sound effects are a voice over that talks about the water and music, both are non-diegetic.

The cuts change every few seconds to show what is happening in the advert and it keeps the audience engaged.

advert ideas

http://www.spiderscribe.net/app/?c3e22fca49a8bd53be439a3aa60611b7

part 2 advert analysis

part 1 advert analysis