advert analysis

Advert 1-https://www.youtube.com/watch?v=8-p0CxW87pg

The setting for this advert is in a city, from the surroundings and the weather it is indicated to be New York. The props are a car mirror, a large window of reflective glass and a dog. The costumes for this advert are casual clothing and the make-up is natural.

The framing for this advert starts off as a wide shot showing the landscape, then to a close up. These two shots vary throughout the whole of the advert to show what is happening and each person’s reaction to it. The camera is always at an eye line angle. The effects used are showing the people as babies to connote that drinking Evian keeps you young.

The sound used is normal background noise such as cars and footsteps but when the man sees his reflection and he is a baby the non-diegetic music. At the end of the video the Evian logo appears on screen and a non-diegetic voice-over says the company slogan which is “Evian live young”.  The sound start off calm, when the first person sees his reflection the non-diegetic music starts to play adding excitement to the advert, then as the voice over speaks the atmosphere becomes calm again.

The cuts for the advert changes every 10 seconds showing different people dancing then their baby reflection. The cuts also adds energy and excitement to the advert.

Advert 2- https://www.youtube.com/watch?v=uvORxhdyZV8

The setting for this advert is a golf course, this is indicted from the style of the building and the location. The props used in this advert are Buxton water and bowling balls. The actors are not wearing make-up and the costumes they are wearing are modern day golf clothes.

The framing used for the advert are wide, medium and close up, these shots vary throughout the advert showing the main actors and then the reaction from the other actors. The editing techniques used are a blur when one of the men wins a point but you can still see them in the background celebrating.

The sound starts with the cars wheels on the road, then as the main actors step out of the car non-diegetic music fades in slowly, this is showing the confidence of the old men. It also connotes that the water makes you feel energetic and powerful no matter how old you are, this is also shown when one of the men say “let’s do this”.

The cuts used change every five seconds, the rhythm of these shots keep the audience engaged for the short duration of time, the non-diegetic music escalades adding excitement to the advert.

Advert 3- https://www.youtube.com/watch?v=lh2M_7Pn428

The setting for this advert is in a large grass land near a volcano, which is shown in the background throughout. The props used are two bottles of Volvic fruit water. The costumes are casual clothing and the woman is advert.

The framing for the advert ranges from wide to close up showing the audience that Volvic is natural and also it shows animals such as squirrels and hedgehogs with fruit which appeals to younger viewers. The effects used are a green screen for the landscape and also the animals are added in.

The sound effects are a voice over that talks about the water and music, both are non-diegetic.

The cuts change every few seconds to show what is happening in the advert and it keeps the audience engaged.